Estamos encantados de anunciar el acuerdo al que hemos llegado con la empresa Parity Rate por el cual Hotel Tools es, desde hace unos meses, distribuidor de Parity Rate en España.

Parity Rate es un channel manager two-way con más de 300 conexiones con IDSs que permite  actualizar simultaneamente los precios y la disponibilidad online en un solo clic, por ello facilita ser más rápido en la actualización de la disponibilidad.

Desde hace unas semanas el Motor de Reservas de Hotel Tools puede ser sincronizado en modo two-way (tanto en carga de tarifas, como en volcado de reservas) usando esta herramienta.

Consúltanos precios, no tiene competencia (ni en precio ni en calidad).

There are two fundamental points in the website of a hotel, hostel or hotel chain: that the website converts, and that the booking engine converts. It seems obvious, and it is, but then, why we still find websites where it is not possible to find basic information about the hotel or why there are booking engines that suppose an authentic test of patience for the user by his few clarity and slowness.

There exist great quantity of booking engines for hotels on the market, some more well-established and acquaintances, and others less acquaintances. With different forms for turnover, based on commission, on fixed price, even free. One of the fundamental points is that not every webmaster or developer is capable of understand necessarily, is that, although it turns out to be obvious, the most important thing for a hotel is that the potential client who has intention of booking could achieve it without impediments and in the shortest possible time.

Any confusion, not very clear jump, not evident step, or any other type of blockade in his natural navigation for the website and the booking engine, is a great problem that prevents to achieve the aim: close the reservation.

Probably on having read this you can think that your hotel already has an boooking engine and that also it goes years on the market, with what you give seated that the client who wants will be able to reserve. The fact, however, is that the users are going to surf along multitude of different websites (trips, hotels, offers, etc) before booking and that will end up by doing it in the one who offers him the best offer, of the best way, and of the simplest and clear form to reserve. It is important to be sure that the booking engine is competitive and that it does not provoke that there are clients who end up by doing the booking in an alternative website to the official of the hotel (and therefore being burdened by the commission of the IDS in question).

With this we have two clear conclusions:

• Not all booking engines are valid today
• The price of the booking engine is not everything

We have tried to collect a list of the most important factors and his priority at the moment of be praising by some or by others:

• Navigation: the potential client can easily find a room, the best rate, the conditions of this tariff and continue shopping button?
• Presentation: photos, descriptions, details of charges are clear contained?
• Number of steps: how many clicks is it necessary to book and how many fields is it necessary to fill to close the reservation?
• Rates: are the differents rates clear? Are they sorted by price / condition? Do they include the discounts which they enjoys and the associate restrictions?
• Image: is the booking engine totally customizable? It is important that the client does not feel that has changed website, that the aesthetics change or that suddenly he cannot return to the sections that before he had accessible.
• Up-selling: does the booking engine allow that the user complements his reservation with stay enhancements? (Ex: parking, dinner, attentions in the room, tickets for spectacles, etc.)
• Clear price: does it show to the user clearly the cost that supposes the booking apportionment and with not way to doubt?
• Communication with the client: is a sending of e-mail and SMS to the client to confirm the booking done? Is he reminded about the day before about his arrival? Is an e-mail sent when his stay being finished to be grateful for his choice ?
• Integration: does the information join with the PMS of the hotel?

To choose a booking engine is one of the most important decisions at the moment of approach the commercialization in Internet of any hotel or chain

In Hotel Tools we have had all these factors in account and we have developed one of the engines with major conversion of the market. Contact us if you want to try it or if you need more information.